Sheri’s goal as a group speaker and/or mentor is always to see an individual grow their creativity and improve their business. As an adjunct instructor at Nossi College of Art since 2010, Sheri has offered her expertise in educating students in business and marketing classes to prepare them as entrepreneurs upon graduation. As a successful self employed business owner in the commercial photography industry for more than 20 years, Sheri offers insight and experience from her own success to help others prepare for the road ahead. Her knowledge provides great insight for those starting a business in any creative field.
Sheri is available as a guest speaker to discuss the commercial industry or to discuss any of the sessions listed below. She also offers one on one consultations on topics that appeal to photographers, artists and other creatives on the road to self employment (details below).
*What does a consultation include? Consultations run between 1-1 ½ hours tailored to your marketing needs, in person, in Nashville. Each session offers Sheri’s expertise within the topic selected and an outline as a PDF download of the key topics discussed.
*How do I choose? Pick a session below that appeals to your most important business need. If you prefer to do more than one Sheri can help to decide the order based on your business knowledge. The focus will be on what is perfect for you and your brand.
*What do I need to do before my session? First you will need to provide Sheri with an outline of the type of business you have or plan to have. Then share what you hope to achieve within your session. After a conversation over the phone, Sheri will customize your session in advance to ensure that you will walk away with the tools you need to achieve your goals. Once you have talked with Sheri and provided her with your goals you will be asked to pay for the session in advance via paypal to lock in a date that fits in with your schedule.
Your Business Roadmap- includes defining what you are good at, helping you to determine your market, what kind of work opportunities are within your market, commercial vs consumer and who and how will you approach potential clients.
Understanding Competition- includes determining who your competition is, why are they competitors, how can you stand out above your competition and what can you offer that is unique...AKA thinking outside the box!
Defining your Business- includes determining what you plan to sell based on your market, key wording, what does your market want, planning your elevator pitch, mission/bio and tagline.
Building your Social Media Presence- (overview of building a plan, developing your community and your online reputation), includes the best tool to use, social media resources available, branding for success, creating a plan and putting it all into action.
Time Management Principles and keeping track of expenses- outlining ways to stay organized, saving time with your expenses, tips, software and other ideas to help you stay on top of your business.
Bidding on a job- (commercial and corporate photography only) includes how to price your work based on your market, understanding client needs, determining use, expenses and putting it all together in an estimate or proposal.
10 Ways to unlock your creative potential- offering ways to rekindle your inner ability to find your creative way and allow your self-expression the ability to resurface, exercises that will allow you to begin to see why you get lost and how to find your way, tools that will help you to rediscover your creative potential and share your gift with the world.
iPhonography Business Marketing- how to use your iPhone to create an online presence for your business, includes lighting techniques for better pictures, social media avenues and camera apps available. (focus is on the iPhone although most apps and details covered work with any android on the market).
*Fees will apply if you cancel or have to reschedule a session.