Sheri O'neal Photographer

I recently shot some images for a new client and now friend George (PORK) McElhinny. When I met him I was a little taken by the fact that he goes by the name PORK! Imagine talking on the phone to someone who goes by the name Pork not knowing what they look like, wondering if he might be a BIG guy and having to pre-visualizing shooting their pr images. To my surprise PORK is a good looking healthy guy, the shoot went great in my small studio and he can really play the guitar! I made him work hard for the right look on camera, there is no faking an intense guitar playing face! Here are a few images from the shoot and click here to see what Pork is all about. He is an awesome performer and you need to catch one of his shows! As you can see by the show announcement below he is playing with Travis Meadows, a great friend and awesome singer-songwriter whom I featured in my last blog post! One final note…PORK lives on Possum Trot Road, and no I am NOT making that part up!

Well…spring is here and I have this uncanny need to share.  I have decided that I will limit my time doing unproductive things, I don’t pay attention to the news very much anymore and just getting outside a few times a week makes me feel better as a human being!  I have surrounded myself with positive minded people who complain very little, are full of energy and seem to be not only happier but more successful.  It is rubbing off on me and that makes me feel better about myself which in turn makes me want to make others feel better through my process of sharing.

No matter what we allow ourselves to believe the fact remains that things are changing in business and in our world.  There seem to be more tragedies’ happening or maybe we just have the ability to know more about them due to mobile media and the internet.  We have to work harder for a dollar than we used to but we have an array of choices around us to potentially make our businesses grow wings. Due to this constant and aggressive change around us we need to be persistent in learning new things and often that may feel uncomfortable.  The biggest lesson I have learned in business AND in life is that thinking is not doing…ACTION is a requirement for any kind of change.  It is something I am working hard on because even with all of my marketing ideas in place I have realized that taking action is the most difficult thing to master.

I have embraced the internet because I see the potential it has to offer a business but it also helps me to feel connected.  Being single in my 40’s with no kids, self employed and working from my home I can sometimes feel very removed and lonely if I allow myself to stay in my bubble.  With the new world of internet marketing and social interaction, I have found a new way of not only making business connections but also making new friends and realize that in this new world taking ACTION is easier.  So many of these things were not available to us in the pre-internet social era and it was much harder to reach large groups of people with similar interest.  That being said I do believe you must interact in person to make those relationships feel real, for them grow and to take them to the higher levels.

I am a creative person living in a business world and at times I realize I fall short with certain business functions.  By choice I do not allow myself to focus on the things that I lack in a negative way, instead I choose to believe I can always be better at anything as long as I believe I can be.  I have noticed as a creative person when I refer to things like business marketing or advertising I feel tense but when I refer to the same things as social networking or social marketing I feel a little more at ease.   I love being social and it feels better to me when trying to build business relationships.  I want to be friends with my clients not just have them as a client.  This doesn’t necessarily mean I want to hang out with them on a regular basis or talk about the personal details of my life. What is does mean is that I care about them as individuals and I am interested in not only the success of their business but also that their son graduated from high school or their daughter had a visit from the tooth fairy.  These things help me feel connected and help to establish a relationship.  Although making money is the primary function of a business, in my business the relationship is just as important as another dollar in my bank account.

As I leave you I realize this post doesn’t really have much depth other than my ranting in a personal fashion about what makes me feel good with my business in the new world of social activity.  I love what I do, I have never felt I fit into the corporate mold yet no matter who I am working for I know I can carry myself in a professional manner.  Taking action with my ideas is key to gaining new clients and building my business.  Social media allows me to put myself out there hoping the relationships I build will come to be because I am a real person who cares.  It is not just about my happiness I love making others happy too!  Wishing you all the best and hoping you all are enjoying the beauty of spring time!

These days I seem to be getting more and more calls from business executives who want something different when it comes to their photos.  I think there is a trend happening, perhaps it is the younger generation wanting to be themselves rather than conforming or an older generation realizing that you can be smiling in a causal atmosphere yet still look professional.  It seems to me that people want to look more relaxed in the photos that they send out as PR material.  I prefer to have people look happier and relaxed in the photos I take because I think  it makes them more approachable from the customer’s standpoint.  Social media marketing proves that we want to feel connected to those we choose to do business with and a simple smile can make all the difference in the world.  That being said I also think a great photograph is key because it is your image, we live in a visual world and your image is everything!

Brian Carden was no exception to the idea of wanting something different.  He is a Financial Advisor here in Nashville who came to me and said, “I am updating my site, I don’t want to appear conservative, I wear a suit but I don’t want to appear stiff in my pictures and I want something different”.  At the moment he is working with Robert Land, his “Digital Brand Architect” and Robert is working to build Brian’s new brand from the ground up.  I met with Robert first and we talked about the image we wanted to create for Brian…something less business like but very professional and very approachable.  I decided to shoot at Brian’s home because I love creating an image in someone’s own surroundings and environmental portraiture is one of my specialties!  I know that when someone is in their own home they are much more relaxed and it makes my job a lot easier.  My goal is always to try and capture something about that person, their body needs to be relaxed and it needs to show in their body language and in their eyes.  I think we nailed that at Brian’s house and I can’t wait to see how his new site and marketing material comes together!

PR for the small business is changing and so are the needs for photography regarding branding and image.  If you need someone to talk to about your marketing, your brand and your image give me a call.  I am here to help and it doesn’t have to be a painful experience, I promise!   Until next time….

Happy February everyone…ahhh the month of “LOVE”!  The year has started off strong and it is obvious that people are working hard to build their business, their brand and their identity.  Most of January was spent photographing business owners and individuals for use in their PR campaigns for the new year.  As I mentioned in my last post “image is everything” so keep the calls coming and let me show you how I can help your business image and your PR efforts with great photos.

On the personal side of photography I have begun a creative endeavor that I have been thinking about for over a year.  This project will take me through the year and will be used not only as fine art images and stock but also in my art work.  I have always wanted to inspire people and this series will be images that have positive content including words and affirmations.  The “LOVE” photo is a sample of one of many to come.

I can say that this seems to be the coldest winter I have felt since moving from Florida to Nashville in 2001.  Winter is not my favorite part of the year and being a Florida native it seems I can never get warm enough.  That being said I do get extremely excited when I get to see snow!  Here in Nashville this past weekend we saw more snow than we have seen in over 7 years.  Rather than go out and take pictures I choose to forget about photography for a day and have a little fun.  Instead of taking my expensive camera I choose to carry along my little flip camera instead.  I threw together a little video in iMovie if you feel inclined to see the fun we had so sit back and enjoy!

That’s all I have for now but  please remember if you need a photographer or advice about an upcoming project drop me an email me or give me a call!  615.385.5947  And if you haven’t done so yet be sure to join my facebook fan page!  I look forward to sharing with you again soon!

-Sheri

The start of 2010 is upon us…are you ready?  I wanted to talk with you a moment about marketing and your image.   Do you have a website, a business page, a linkedin, facebook or other social media profile?  If so what does your picture look like and what does it say about who you are or what you are selling?  Weather you are selling your services, a business online or in a local market , social media and web presence is at an all time high and it is more important now than ever to connect with your audience in a visual way.  People (myself included) are tired of traditional advertising methods, of being told to buy this or try that and research shows they are more inclined to be interested if they feel personally connected.  Something as simple as a good head shot or corporate/PR image could help you to connect to your audience better than any other method.

These days people want to feel they know you and seeing a smiling face can help you to connect with your audience in a personal way.  Weather you want to look like a rock star or just another friendly face I can help you look your best, give me a call and let me tell you how!  I can shoot the traditional simple background photo or I can make it interesting and give you a creative environmental portrait, it is your choice.  Mention this blog and I will offer you a special package price for individuals or businesses needing five or more people photographed at the same time in the same location. I’ll make it even easier, pack my gear and come to you. Don’t wait the time to get your marketing image started is right now!

Now that I have made you think about your business image I want you to know that my marketing efforts are in full swing!  Many of you know me as the photographer who makes people look beautiful but I have some other specialities you may not be aware of to offer. I am experienced at shooting interior, exterior and product shots and this year I am focused on doing more business to business work that includes these areas of photography.  If you need a new brochure, website or any other marketing package I have some great designers I am partnering with and together we can cut your cost by eliminating some of the overhead you might be paying for when using a larger full production facility.  Lets face it, money is tight right now and cutting corners is more important than ever.  If you are interested in seeing photo samples of these new specialities I have a revised portfolio available (just contact me) or you can see many of them online at my updated Sheri Oneal Photography site.

I now also have a new Sheri Oneal facebook fan page and I plan to do some fun-interactive and informative things very soon…I would love for you to join.  Lastly of course is this new SOP blog where I plan to share ideas, photography how-toos, video and other things regarding my life as a photographer and artist.  If you join my email list for new blog post reminder’s (at the top of this page) I will enter you in a fine art print giveaway that I will announce details about very soon!

Before I leave you I want you to know I am here with you and for you so don’t be a stranger.  Weather you need a photographer, some advice about an upcoming project or just have a general question, don’t hesitate to email me at any time!  Even better lets make it more personal, this is about a business relationship and I would love to meet with you in person over coffee so give me a call!  615.385.5947