Sheri O'neal Photographer

These days I seem to be getting more and more calls from business executives who want something different when it comes to their photos.  I think there is a trend happening, perhaps it is the younger generation wanting to be themselves rather than conforming or an older generation realizing that you can be smiling in a causal atmosphere yet still look professional.  It seems to me that people want to look more relaxed in the photos that they send out as PR material.  I prefer to have people look happier and relaxed in the photos I take because I think  it makes them more approachable from the customer’s standpoint.  Social media marketing proves that we want to feel connected to those we choose to do business with and a simple smile can make all the difference in the world.  That being said I also think a great photograph is key because it is your image, we live in a visual world and your image is everything!

Brian Carden was no exception to the idea of wanting something different.  He is a Financial Advisor here in Nashville who came to me and said, “I am updating my site, I don’t want to appear conservative, I wear a suit but I don’t want to appear stiff in my pictures and I want something different”.  At the moment he is working with Robert Land, his “Digital Brand Architect” and Robert is working to build Brian’s new brand from the ground up.  I met with Robert first and we talked about the image we wanted to create for Brian…something less business like but very professional and very approachable.  I decided to shoot at Brian’s home because I love creating an image in someone’s own surroundings and environmental portraiture is one of my specialties!  I know that when someone is in their own home they are much more relaxed and it makes my job a lot easier.  My goal is always to try and capture something about that person, their body needs to be relaxed and it needs to show in their body language and in their eyes.  I think we nailed that at Brian’s house and I can’t wait to see how his new site and marketing material comes together!

PR for the small business is changing and so are the needs for photography regarding branding and image.  If you need someone to talk to about your marketing, your brand and your image give me a call.  I am here to help and it doesn’t have to be a painful experience, I promise!   Until next time….

A In August of 2008 I was asked by the folks of the magazine “American Heritage” to spend two days traveling through Alabama photographing the churches along the hallelujah trail.  Having never heard of this trail and with the excitement of a two day travel assignment I couldnt wait to get on the road.  The hallelujah trail consist of thirty-two churches throughout north Alabama that are all at least 100 years old, are still in their original site, and are still holding services. The trail winds its way through sixteen counties in the northern part of Alabama.  My assignment was to shoot as many churches as I could in a two day period.  I started by getting a map of the trail and charting the best route to shoot with the most interesting of the churches as well as the most I could photograph in two day’s of drive time.  It was a challenge but I was able to shoot twelve churches in the two day period.  It so happened this was the week after hurricane Gustav blew through and I did not realize until around 6:30 PM how hard it was going to be to get a room for the night due to all the evacuee’s.  I was in the town of Decatur and literally went to every hotel in the town no one had a room.  I was ready to sleep in my car (although not happy about it) I was tired needed a shower, it was hot and I walked up to the counter of this last hotel.  There was a young and handsome man sitting behind the desk, I askedfor a room, he replies “I am sorry miss but we are full”.  I smiled and said you know I have heard through some music friends of mine that most hotels always keep a few extra rooms open for special reasons.  I would be really grateful if you could check and see if there might be one available, I dont care what it cost,  I have been working on assignment all day and really don’t feel safe sleeping in a strange town alone in my car with all my gear.  Would you please scheck for me, otherwise I need to ask for permission to park in your parking lot and sleep.  With a smile he went to the computer typed in a few lines and said….ok miss I think I have one left.  I relieved and slept well.

As I was driving from one town to the other I came across this really old run down row of apartments (shown above) in the town of Courtland.  I drove by them 3 times scared to get out because there was a little store with a lot of rough characters hanging out about 2 blocks up the road.  On the third pass I had to stop, I was fast, I was able to park where I could stand right outside my car door and shoot.  It took all of 3 minutes and I was in my truck, doors locked driving away.

As always these random shots while shooting an assignment often get lost in the mix.  I recently came across these and wanted to mess with them a little.  Here are a few more from the halleluja trail assignment…